在地化、本土性、亲和力,是本土电台的最大优势,本土受众的黏着力、忠诚度,是隔山隔水的音频网站难以企及的。信息传播的渠道一直在更迭,但我们接收这些信息的主要方式固定不变——看和听。千百年来我们都看书,百年前我们开始听广播,后来我们看电视。到了互联网时代,我们发现它的普及改变了先前的视听模式并且整合了传统的视听信息。至于现在,手机也早已不是最初的模样,它是移 In geography, local nature, affinity, is the biggest advantage of local radio, local audience’s adhesion, loyalty, is separated by mountains of audio sites unattainable. The channels through which information is disseminated have been changing, but the main ways we receive this information are static - see and hear. We have read for thousands of years, a hundred years ago we started listening to the radio, then we watch TV. In the Internet age, we found that its popularity has changed the previous audiovisual patterns and integrated traditional audiovisual information. As for now, the phone is no longer the original appearance, it is moving