开放的心态、完善的议题管理和耐心,是自媒体时代公关的必备能力。自媒体火了,火到这个概念已经混沌不清了。一个人开个公众账号叫自媒体,一堆人开一个也叫自媒体,一个公司开一个,还叫自媒体。自媒体的概念已经说不清了,本文也不想深究,我只想以我略微熟知一点的互联网企业知识为例,谈一下这一波自媒体狂潮所导致的后果之一:公关的难题。公关三阶段企业公关的发展,大致有这样三个阶段:第一个阶段,专门和传统媒体打交 Open mind, sound agenda management and patience, is the essential ability of PR since the media age. Since the media fire, the concept of fire has been chaotic unclear. Open a public account called a self-media, a bunch of people also called a self-media, a company to open one, also called the media. The concept of self-media is no longer clear. This article also does not want to go into any detail. I just want to use one of my slightly knowledgeable Internet companies as an example. One of the consequences of this wave of media frenzy: the PR problem. Public relations three stages of the development of corporate public relations, there are roughly three stages: the first stage, dealing specifically with traditional media