消费者消费的本质是产品,产品线的开发和规划实际上是集合消费者定位、渠道选择、竞争环境综合因素的结果。营销的起点和终点都是产品,产品策略的选择基本决定了后续的营销传播策略和推广策略。尤其对于快速发展的中小型企业而言,选择好产品策略才能在竞争中找到细分机会,在细分机会中生存,并得以壮大及持续参与市场竞争。在参与竞争中,进入什么领域是中小企业首要选择的问题。在产品竞争的策略上,我尤其推崇“千年 The essence of consumer spending is product, product line development and planning is actually the result of a combination of consumer orientation, channel selection, and competitive environment. The starting point and end point of marketing are all products. The choice of product strategy basically determines the follow-up marketing communication strategy and promotion strategy. In particular, for the fast-growing small and medium-sized enterprises, choosing a good product strategy can find sub-opportunities in the competition, survive in the sub-opportunities and grow and continue to compete in the market. In entering the competition, what areas to enter is the primary choice of SMEs. In the product competition strategy, I particularly respected ”thousands of years