在当今这个科技经济飞速发展的社会中,越来越多的人和企业离不开网络这个快速便捷的平台。尤其是对于企业来说,网络媒体可以使得公司的官方信息被人们一搜即得。本文就是针对煤炭企业在运用网络媒体的过程中,对其宣传工作的影响做了详细的介绍,以及针对这些影响所要采取的一些应对措施也进行了详细的说明。 In today’s rapid socio-economic development of science and technology, more and more people and businesses can not do without the network of this fast and easy platform. Especially for businesses, online media can make the company’s official information is a search for people. This article is for the coal enterprises in the use of online media in the process of its propaganda work done a detailed introduction, as well as some of the measures to be taken to deal with these effects are also described in detail.