品牌,尤其是具有良好知名度和美誉度的品牌是企业获取竞争优势、实现持续经营的“通灵宝玉”,更是企业掌握市场竞争“话语权”的关键所在。当今,“品牌”二字牵动着无数人的神经和眼球。从一定意义上来讲,经济的竞争就是名牌的竞争,谁拥有了名牌,谁就拥有市场“话语权”,谁就掌握了未来经济。打造品牌和发展名牌的宗旨和归宿就是获得利润最大化。 Brand, especially brand with good reputation and reputation, is the “gemstone” for enterprises to gain competitive advantages and achieve sustainable development. It is also the key for enterprises to grasp the “right of speech” in market competition. Today, the word “brand” affects countless people’s nerves and eyeballs. In a certain sense, the economic competition is the brand name competition, who has a brand name, who will have the market “voice”, who mastered the future economy. To create the brand and the development of brand-name purpose and destination is to maximize profits.