在2007年出版的《光环效应》一书中,作者罗森维(Phil Rosenzweig)警告我们,不要轻信那些将所谓的“成功因素”与企业的财务业绩联系起来的研究。在其抽丝剥茧的分析之下,作者指出大多数刊物都存在致命漏洞——自称可剖析何种因素决定企业成败,但光环效应却无处不在,即:如果问及商界人士一家企业何以成功,他们大多会回答:“以客户为中心”、内部沟通比竞 In the 2007 issue of Halo Effects, author Phil Rosenzweig warned us not to believe in studies that link alleged so-called “success factors” with the financial performance of companies. In its clumsy analysis, the author points out that most publications have a fatal loophole - claiming to analyze what factors determine the success or failure of the business, but the halo effect is ubiquitous: If you ask business people why a business success, they Most will answer: “Customer-centric ”, internal communication than competing