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2014年,受房地产低迷以及国家政策退出真空期影响,我国冰箱行业市场整体表现不佳,冰箱产业出现负增长,两门、三门及对开门冰箱的销量与均价均出现较大幅度下降。数据显示,2014年1-9月中国冰箱总销量为6171.0万台,同比增长0.4%。其中,内销总量为4344.1万台,同比下降4.2%;出口总量为1826.9万台,同比增长13.4%。面对低迷的市场环境,如何挖掘市场潜力,打开头顶天花板,成为压在每个冰
In 2014, due to the real estate downturn and the withdrawal of the state policy from the vacuum, the overall performance of the refrigerator industry in China was poor. The refrigerator industry witnessed a negative growth. The sales volume and average price of two-door, three-door and two-door refrigerators declined sharply. Data show that from January to September 2014, China’s total refrigerator sales of 61.71 million units, an increase of 0.4%. Among them, the total domestic sales of 43,441,000 units, down 4.2%; total exports of 18,269,000 units, an increase of 13.4%. Faced with the downturn in the market environment, how to tap the market potential, open overhead ceilings, become pressure on each ice