中国媒体逐渐开始市场化运作以来,经济利益的诉求已经成为该行业的首要任务。城市居民因其强大的影响力和购买力成为主要受众市场的主体。而广大农村受众由于经济等原因,变成被传媒忽视的群体,导致了受众“权利”的缺失。媒体应在城市乡村两种受众观之间保持平衡。 Since the Chinese media gradually began to operate in a market-oriented manner, the demand for economic benefits has become the primary task of the industry. Urban dwellers have become the main audience markets for their strong influence and purchasing power. The majority of rural audiences have become neglected by the media due to economic reasons, leading to a lack of audience “rights ”. The media should maintain a balance between the two audiences in urban and rural areas.