《中国企业家》2015年第22期诗写《淘品牌后路》淘品牌韩都衣舍和茵曼因其创始人基因不同,品牌策略之路也不尽相同。韩都衣舍创始人赵迎光据说当年一边上班一边在淘宝开店,从一件件卖衣服,到如今筹划上市,简直是千万淘宝卖家的楷模。在品牌营销方面,什么流行卖什么,纯线上的玩法也能保持价格优势,着重打造线上各渠道供应链之间的闭环, “Chinese entrepreneurs” 2015 twenty-second Poetry to write “Amoy brand posterior” Amoy brand HanDou clothing and Yin Man different gene because of its founder, the brand strategy of the road is not the same. Zhao Yingguang, founder of Han dynasty clothes, was said to go to work while Taobao shop, selling clothes from one piece to the current planning market, is simply a model Taobao sellers. In brand marketing, what is popular to sell, pure online play can also maintain the price advantage, focusing on creating a closed loop between the various channels of supply chain,