如今在良好的政策和产业环境的支持下,中国的动漫产业发展迅速,然而中国动漫作品的收益却并不明显,甚至需要国家的补贴。本文通过分析当今动漫产业缺乏设计管理的现象,旨在证明只有重视并进行合理的设计管理,中国的动漫产业才能更好的快速发展。 Nowadays, with the support of sound policies and industrial environment, the animation industry in China is developing rapidly. However, the profits of Chinese animation works are not obvious, and even the state subsidies are required. By analyzing the current lack of design management in the animation industry, this paper attempts to prove that only by focusing on reasonable design management can the Chinese animation industry develop better and faster.