我国许多企业家及经营者，在品牌危机上都把视觉点仍然放在产品危机、行业危机、营销危机、竞争危机、公关危机等方面，其实，品牌的危机当中，信用危机才是品牌最大的危机。 中国即将加入 ＷＴＯ，我们即将迈向国际市场，信用对于中国品牌来说便显得尤为重要。可以说，当前国 Many entrepreneurs and managers in our country put the visual point on product crisis, industry crisis, marketing crisis, competition crisis and public relations crisis in terms of brand crisis. In fact, the credit crisis is the biggest brand in the brand crisis crisis. China is about to join the WTO, we are about to enter the international market, credit for the Chinese brand is particularly important. It can be said that the current country