据权威的市场研究公司CTR最新的广告花费统计数据显示,在宏观经济增速超出市场普遍预期、以及持续推动消费的大环境下,上半年中国广告投放增幅达17%,刊例广告花费达2770亿元人民币,为四年来同比增幅最高(图1)。但与一季度22%的涨势相比,上半年的广告市场已经出现了增幅趋缓的迹象。基于上半年的广告市场表现及宏观经济运行好于预期,CTR预测2010年全年广告花费增幅可能维持在13%的水平。 According to authoritative market research firm CTR latest advertising spending statistics show that in macro-economic growth than the market generally expected, and continue to promote consumer environment, the first half of China’s advertising growth rate of 17%, the case of advertising costs up to 2770 Hundred million yuan, the highest increase over the previous four years (Figure 1). However, compared with the 22% rise in the first quarter, the advertising market in the first half of the year showed signs of slowing down. Based on better-than-expected advertising market performance and macroeconomic performance in the first half of the year, CTR predicts that the advertising spending growth for 2010 may remain at 13%.