(1)新闻的基本形式西方新闻的基本形式是“倒金字塔”结构,即根据所报道事实的重要程度依次排列,最重要的事实位于新闻稿之首。这种形式不仅适合读者的阅读习惯,而且便于编辑稿件,制作标题。发稿时,一旦传递工具(如电话、传真机)发生故障,最重要的新闻仍可传回编辑部。在“倒金字塔”新闻中,导语是最重要的。导语完成之后,报道的其余部分便可以顺序成章了。按传统的观点,一篇新闻的导语还应该包括五个“w”, (1) Basic Forms of News The basic form of Western news is the “inverted pyramid” structure, which ranks them according to the degree of importance of the reported facts. The most important fact is the headline of the press release. This form is not only suitable for readers’ reading habits, but also easy to edit manuscripts, making titles. At the time of writing, the most important news can still be sent back to the editorial office once the delivery tools (such as telephones and fax machines) have failed. In the “inverted pyramid” news, the lead is the most important. After the lead is complete, the rest of the story can be sequenced. According to the traditional view, the lead of a news article should also include five “w” s,