论文部分内容阅读
在体验消费背景下,消费空间既是消费行为的发生地,也是消费者消费的重要内容,消费空间设计承担着营造消费体验的重要职能。本文通过修辞学的角度研究消费空间设计,从修辞学中风格修辞的概念引伸出空间设计中风格修辞的内涵;文中总结了在消费空间设计中语体和语境两种风格修辞路径,并通过相关设计案例予以解析;通过分析风格修辞在消费空间设计中的表现形式以及风格偏离对消费体验的积极作用,以期为消费空间设计提供新的思路和批评模式。
In the context of experiential consumption, the consumption space is not only the place where consumer behavior occurs, but also the important content of consumer consumption. The design of consumer space undertakes the important function of creating consumer experience. In this paper, we study the design of consumption space from the perspective of rhetoric and extend the connotation of style rhetoric in spatial design from the concept of rhetoric in rhetoric. The paper summarizes the two rhetorical approaches of style and context in the design of consumer space, And analyze the related design cases. By analyzing the expression of style rhetoric in the design of consumer space and the positive effect of style deviation on consumer experience, we hope to provide new ideas and critical modes for the design of consumer space.