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商标评估业的兴起和迅猛发展是与其特定的历史背景分不开的。随着冷战的结束,和平与发展已成为当今世界的两大主题。进人九十年代以后,全球经济贸易自由化、一体化的步伐进一步加快,各国企业之间合资、合作、合并活动日益频繁,市场竞争空前激烈。商标权作为企业无形资产的?
The rise and rapid development of the trademark assessment industry is inseparable from its specific historical background. With the end of the Cold War, peace and development have become the two major themes in the world today. Since the 1990s, the pace of global economic trade liberalization and integration has been further accelerated, and joint ventures, cooperation, and merger activities among companies have become increasingly frequent. The market competition is unprecedentedly fierce. Trademark rights as corporate intangible assets?