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考试类图书策划的思路主要可从图书选题内容、作者选择以及营销宣传三个方面展开。“官方、权威”性的考试类图书要突出独家性和及时性,个性化辅导的考试类图书可针对考试的不同特征,策划将“厚书读薄”的减负性图书和将“薄书读厚”的应试性图书。作者的选择方面,可与官方考试机构或培训机构合作,发现、培养有潜力的作者。营销宣传方面,要为读者提供增值服务,做好图书的口碑传播。
The thinking of exam books planning mainly from the topics of book selection, author selection and marketing three aspects. “Official, authoritative ” test books to highlight the uniqueness and timeliness, personalized counseling test books for different characteristics of the exam, planning the “thick book reading thin ” of the burden on the books and will “Thin book read thick ” exam-oriented books. As for the author’s choice, he can collaborate with the official examination institutes or training institutes to find and develop potential authors. Marketing, to provide readers with value-added services, good word of mouth spread of the book.