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移动互联网新闻客户端信息传播的移动性、私有性,促进了受众的分化和重组。这一传播机制形成的“移动互联网新闻客户端公共领域”不仅可以主动设置话题引导和控制舆论场,而且由于用户的同质化和实名化,话题参与者之间更容易进行良性的互动进而产生积极的影响,从而确保舆论引导的效果。这种作用方式不仅是移动互联网新闻客户端舆论场的独特优势,也是对传统媒介舆论功能的超越。
Mobile Internet news client information dissemination of mobility, privacy, and promote the democratization and restructuring of the audience. The “public domain of mobile Internet news client” formed by this communication mechanism can not only set the topic guide and control the media field on its own initiative, but also make it easier for the topic participants to interact positively due to the homogeneity and real-name of the users And then have a positive impact, so as to ensure the effectiveness of media guidance. This mode of action is not only the unique advantage of the mobile internet news client’s public opinion field, but also the transcendence of the traditional media’s public opinion function.