论文部分内容阅读
进入修水这个九江人口最多的县城.就可以理解到“宁红”对于这座县城的意义。一位宁红集团的老工人形容,这个国家级贫困县里如果曾经有什么骄傲的话,那就是宁红集团和宁红茶让修水荣耀中国。至今.到处可以找到“宁红”辉煌的遗迹:宁红大桥.宁红路.宁红宾馆、宁红饭店……宁红无所不在。然而.宁红集团.宁红茶在修水人心里的位置十分尴尬.他们抱怨这家企业以及茶产业的种种弊端.却又不能忍受宁红这一品牌形象遭受蔑视。无论在修水百度贴吧的帖子上还是在修水官员的言辞中,宁红集团树立的宁红品牌仍然是其心中一个心结。关于宁红品牌如何一夜之间出现困境.修水坊间的传闻中极具戏剧性……
Entering Xiushui, the most populous county in Jiujiang, can understand the significance of “Ninghong” for this county seat. An old worker of the Ninghong Group described what if there was any pride in this state-level poverty-stricken county, that is, Ninghong Group and Ning Black Tea let Xiushui honor China. So far, you can find “Ning Hong ” brilliant relics: Ning Hong Bridge. Ning Hong Road. Ning Hong Hotel, Ning Hong Hotel ... ... Ning Hong is everywhere. However, the position of Ninghong Group and Ninghong Tea in the Shuixi people is very embarrassing. They complained about the drawbacks of this company and the tea industry, but they could not tolerate the brand image of Ninghong being stigmatized. Whether in the Xiushui Baidu post or in the words of Xiu Shui officials, the Ning Hong brand established by the Ninghong Group is still a knot in its heart. As for how the Ning Hong brand emerged overnight, the rumors in Shuishuifang were extremely dramatic...