论文部分内容阅读
目前,我国保健业发展迅猛,保健产品及产品结构越趋丰满,已显示出不可阻挡的强劲势头。企业更加注重于产品质量与产品品牌,为广大消费者提供了更为丰富多彩的可选择性,提高了消费品位与生活质量。尤其是许多企业通过科技含量和研发水平的不断提高,从本地特色资源着眼,开发出受消费者喜爱的特色产品来。为进一步促进我国保健产品的健康发展,提高产品的知名度,打造具有特色产品的品牌,本刊邀请中国企业政策与发展研究会名牌培育委员会、中国保健协会养生保健委员会宣传部部分负责人、专家及业界人士通过认真筛选,评出十家企业及其产品,作形象宣传展示。
At present, the rapid development of China’s health care industry, health products and product structure become more full, has shown an irresistible strong momentum. Enterprises pay more attention to product quality and product brands, for the vast number of consumers with a more colorful optional, improve the quality of consumer goods and quality of life. In particular, many enterprises through technological content and R & D levels continue to improve, from the local characteristics of resources, developed by consumers favorite products to. In order to further promote the healthy development of health products in our country, enhance the popularity of products and create the brand with distinctive products, this magazine invites some famous directors, experts and experts from Propaganda Department of China Health Policy Association and China Policy Research Institute Through rigorous screening, the industry evaluated 10 enterprises and their products for publicity and display.