一、电影暑期档叫座更需要叫好《中国文化报》报道,随着我国电影产业化发展,电影档期的市场营销越来越成熟,尤其是近年来的电影暑期档,其营销策划可以说是可圈可点,甚至在一定程度上改变了往年只有贺岁档超常火爆的局面。今年的暑期档,更是吸引了30多部中外影片扎堆上映,影 First, the movie’s summer archives also need to be applauded “China Culture Daily” reported that with the development of China’s film industry, film marketing period of maturity, especially in recent years, the film summer stalls, the marketing plan can be said to be Circle can point, and even to some extent changed in previous years Lunar New Year stalls extremely hot situation. This year’s summer stall has attracted more than 30 Chinese and foreign films together and released