电视传媒一直都是新闻传播的重要媒介,同时也是受众获取信息的重要通道。相比以往之报刊、广播等传媒介质,电视传媒具有直观性强、视觉冲击力与感染力大、传播速度快等优点,这也是其得以快速推广的重要原因。然而,随着中国市场经济改革的逐步深化,互联网等新媒体的大量涌现,使包括吉林电视传媒在内的中国电视传媒遭遇了前所未有的挑战。在新的形势下,如何化逆境为顺境,拥有更好的未来发展环境势必成为电视传媒者首先思考的问题。本文以吉林省电视传媒发展的现状为材料,综合分析并讨论各个案例,提出一些关于如何解决危机的自我见解。 Television media has always been an important medium for news dissemination, but also an important channel for the audience to obtain information. Compared with the media such as newspapers and broadcasts in the past, television media has the advantages of being intuitive, visually striking and contagious, and spreading fast. This is also an important reason for its rapid promotion. However, with the gradual deepening of China’s market economy reform and the massive emergence of new media such as the Internet, the Chinese TV media, including Jilin TV Media, has encountered unprecedented challenges. Under the new situation, how to turn adversity into a prosperous future and have a better future environment for development is bound to become the first issue that television media professionals think. In this paper, the status quo of the development of television and television in Jilin Province as a material, a comprehensive analysis and discussion of various cases, put forward some self-opinions on how to solve the crisis.