继麦当劳、钟可塔这些快餐店“肉搏”早餐之后,晚餐也开始成为一些快餐争夺的市场。这门天黑之后的生意,对快餐业来说,究竟有何战略意义?一些快餐品牌和咖啡品牌开始了“大变身”:它们白天是汉堡店、咖啡馆,当夜幕降临之后,就变身成餐厅,为消费者提供各式的餐饮和餐桌服务,俨然就是一家高档餐厅。有两个大众熟知的品牌,Pret A Manger和星巴克,已经开始了这种尝试,让我们看看在快餐店和咖啡馆吃晚餐,是一种什么样的感觉。Pret A Manger:Good Evening Pret A Manger是英国一家快餐连锁店,主要卖咖 After McDonald’s, Bell Tower, these fast food restaurants “melee ” After breakfast, dinner has also begun to become a market for some fast food competition. After dark business, for the fast food industry, what is the strategic significance of? Some fast food brands and coffee brands began “big change”: they are hamburgers during the day, cafes, when the night falls, It turned into a restaurant, providing consumers with all kinds of dining and table service, just like is a high-end restaurant. There are two well-known brands, Pret A Manger and Starbucks, have already begun this attempt, let us look at eating at fast food restaurants and cafes, what a feeling. Pret A Manger: Good Evening Pret A Manger is a fast food chain in the United Kingdom that sells coffee