本文针对“在当代市场背景下,如何有效地提升图形语言的高效作用”这一问题进行研究。以规范图形语言为前提,以住宅类商业广告为研究语境,以住宅类商业广告中的报纸广告为主要研究对象切入,由点及面,对提出的“图形语言的模板格式”及其意义进行阐述。模板确保了信息传播的高效性,并达到设计资源和经济效益的最大化。 This article focuses on the issue of how to effectively improve the efficient role of graphics language in contemporary market context. In order to standardize the graphic language as a prerequisite to residential commercial advertising for the study context, the newspaper commercials in residential commercial advertising as the main research object, by the point and surface, the proposed “graphic language template format” and Its meaning is explained. The template ensures the efficiency of information dissemination and maximizes design resources and economic benefits.