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周道杰是一个农民,没有读过多少书,也没有学过市场营销之类的东西,但他凭一个农民朴素的智慧,好像出自本能地就掌握了这些许多人交上学费都未必能够掌握的“秘密”。一公斤挂面在市场上的售价不过2元左右,可在四川省蓬安县的一个小山村,一位40多岁的农民却盯着城里人的口袋,做出了每公斤售价10元以上的“贵族面”!几年来,这种“贵族面”已经远销到北京、云南、成都、大连等地,上了各大超市、百货商场的地方土特产专柜,每公斤售价达三四十元,而创造这种“贵族面”的周道杰也成了当地的明星人物。
Zhou Dajie is a farmer, has not read many books, did not learn marketing and the like, but he with a simple wisdom of peasants, as if instinctively mastered these many people may not be able to pay tuition to master the “ secret”. One kilogram of noodles in the market, but the price of about 2 yuan, but in a small village in Peng’an County, Sichuan Province, a 40-year-old farmer was staring at the city’s pocket, made a price of 10 yuan per kilogram Over the past few years, this “nobility” has been exported to Beijing, Yunnan, Chengdu, Dalian and other places, on the major supermarkets, department stores local specialty counters, the price per kilogram up to three Forty yuan, and to create this “aristocratic face” Zhou Daojie has become a local celebrity.