无论是Nike在其新浪微博@NiKeWomen中的全程奥运赛程跟进,还是宝洁发起的@为母亲喝彩,各大品牌都在力争这段“奥运黄金期”。提到8月份的伦敦奥运,你留下最深印象的是什么呢?于我,是奥运开幕式,在007护送下的“英国女王跳伞”;是羽毛球男单决赛,林丹击败李宗伟后的兴奋激动;是110米栏预选,刘翔摔倒后仍单腿跳到终点的执著。其实,与市场传播如出一辙,从事广告业几十年,我从来都相信,一支广告甚至一 Whether Nike follow up its Olympic schedule at Sina Weibo @NiKeWomen or sponsor by Procter & Gamble, all major brands are striving for this “Olympic Gold Period.” Mentioning the Olympic Games in London in August, what is your most impressive impression? For me, it is the opening ceremony of the Olympic Games, under escort 007 “British Queen Parachutist”; is the badminton men’s singles final after Lin defeated Lee Chong Wei Excitement; is 110 meters hurdles preselected, Liu Xiang, after falling leg still jump to the end of the attachment. In fact, exactly the same with the market, engaged in the advertising industry for decades, I have always believed that even an advertisement