一个国家越是发达进步,文化“软实力”的地位就越突显出来,而当今世界也正进入文化立国的新时代。文化资源大量涌入社会经济各个领域,使文化创造力转化为直接推动生产力发展的核心要素。随着经济快速增长和综合国力的提高,我国文化建设、广播事业的巨 The more developed a country is, the more prominently the position of culture “soft power” becomes. Nowadays, the world is entering a new era of establishing a nation by culture. The influx of cultural resources into all spheres of the social economy has transformed cultural creativity into a core element that directly drives the development of the productive forces. With the rapid economic growth and the improvement of overall national strength, the huge scale of our country’s cultural construction and broadcasting