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2012年,家电市场从消费导向类政策驱动的热浪中回归了短暂的平静。2013年,家电产业已经脱离了前些年的高速增长,市场进入盘整期。2014年上半年,越来越多的家电厂商都感受到了市场低迷带来的阵阵寒意。在这种背景下,作为最靠近消费者的家电零售企业,如果我们能够以平和心态看待由于政策退出、自身规律、透支需求等多种因素造成市场需求回落,将更多的目光转向企业自身,对2014年下半年的市场就会有一个比较客观的预期,从而以积极的心态去应对2015年。
In 2012, the appliance market returned to a brief period of calm from the heat waves driven by consumer-oriented policies. In 2013, the home appliance industry has escaped the rapid growth in previous years and the market has entered a consolidation phase. In the first half of 2014, more and more home appliance manufacturers felt the chill brought by the market downturn. In this context, as the home appliance retailer closest to the consumer, if we can calmly view the market demand retreated due to many factors such as policy withdrawal, self-regulation and overdraft requirements, we will turn more attention to the enterprises themselves, For the second half of 2014, there will be a more objective market expectations, so as to deal with a positive attitude in 2015.