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“昂贵贵的、独特的、稀缺的、超越生活需要范围外的”产品被称作奢侈品。这是对奢侈品普遍的国际定义。“贵的、体现品味与身份的、代表自我个性的”商品,是消费者对奢侈品的基本认识。而对于那些制造、生产国际顶级奢侈品的企业而言,他们眼中的奢侈品又是怎样的呢?在国际全球化语境中,我们聚焦上百家国际顶级奢侈品企业,探秘他们在建立奢侈品王国过程中的奥秘与故事,旨在学习其经营经验和品牌精髓,进而加快我们红木家具行业向全球化奢侈品进军之步伐。
“Expensive expensive, unique, scarce, beyond the needs of life ” products are called luxury goods. This is a universal international definition of luxury goods. “Expensive, reflecting the taste and identity, on behalf of self-personality ” goods, consumers are the basic understanding of luxury goods. In the context of international globalization, we focus on hundreds of the world’s top luxury companies to explore their luxury in the establishment of luxury goods manufacturing and production of top international luxury companies, what is the case? The mysteries and stories in the process of the product kingdom are designed to learn from their management experience and brand essence, and to speed up the pace of our mahogany furniture industry to enter the global luxury goods.