在今天这个时代,舆论和传媒左右着公众的判断,从而影响着整个商业时代。对于农药企业来说,负面报道过多对其销售的影响是不言而喻的。这就要求企业不仅要处理好与媒体的关系,还要善于利用媒体,为自身品牌发展创造条件…… In today’s era, public opinion and the media have influenced the public’s judgment and thus affected the entire business era. For pesticide companies, it is self-evident that the negative impact of excessive coverage on their sales. This requires enterprises not only to deal with the media, but also good at using the media to create conditions for their own brand development ......