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模因论是基于达尔文进化论的观点解释文化进化规律的一种新理论。本文从模因论的视角出发,对网络新闻语言变异这一语言现象进行考察。在语言模因的作用下,网络新闻语言模因可细分为基因型和表现型两种。带有强势模因的网络新闻标题语言,其传播能力会格外引起人们的注意,易于被人们记住,更易于被传递给别人。
Memetics is a new theory to explain the law of cultural evolution based on the Darwinian theory of evolution. From the perspective of memetics, this article examines the linguistic phenomenon of linguistic variation in online news. Under the influence of language memes, the network news language memes can be subdivided into genotypes and phenotypes. Network news headlines with a powerful memes can be particularly noticeable by their ability to transmit, easily remembered by people, and easier to be passed on to others.