论文部分内容阅读
展会招商组织工作之所以取得佳绩,一个重要原因就是充分利用规范、标准的客户档案,其中包括参展商客户档案和观众客户档案,由此形成战略与战术上的无缝链接。在战略上,以客户档案作为基础,为展会双方提供全面增值服务；在战术上,在内部建立展会客户档案管理系统,形成展商客户与观众客户良性互动,为展会带来积极的展会效益与持续发展前景。因此,我们要重视展会客户档案,加强展会客户档案的规范化、标准化,不断提高展会客户档案管理水平,以更好地为展会事业发展服务。
One of the important reasons for the successful performance of the CMEM is to make full use of standard and standard customer files, including exhibitor customer files and audience customer files, thus forming a seamless strategic and tactical link. Strategically, based on the customer files, we provide comprehensive value-added services for both parties in the exhibition. Tactfully, we establish a customer file management system for exhibitions internally to form a positive interaction between exhibitors and audiences and bring positive exhibition benefits and lasting Prospects. Therefore, we should attach importance to the exhibition customer files, enhance the standardization and standardization of exhibition customer files, and continuously improve the management of exhibition customer files so as to better serve the development of exhibitions.