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SARS 来临,“勤洗手”作为预防疾病的一条关键措施,无意中成为洗手液市场快速发展的突破口,而长时间以来,这个市场一直是一壶温吞水。在这个市场上,以生产消毒药水著称的莱曼赫斯的威露士和滴露两大国外品牌,虽因历史悠久、档次高、厂家技术、资金力量雄厚而有一定的市场份额和知名度,但因价格相对较高,在中国市场的销售也只能说是不温不火,而在它们后面还有一串国内产品紧紧跟随,如蓝月亮、采诗、丹芭碧、浪奇等。这些品牌均有不同程度的宣传、促销活动,各自占有一定的市场份额,更不要说后
As SARS comes in, as a key measure to prevent diseases, “Washing Your Hands ” has inadvertently become a breakthrough point for the rapid development of the hand sanitizer market. For a long time, this market has always been a pot of warm water. In this market, the two famous foreign brands of Lehman Hess, such as Lymehström, which are famous for the production of disinfectant, have a certain market share and popularity because of their long history, high grade, factory technology and abundant capital. However, due to relatively high prices, sales in the Chinese market can only be described as tepid, but behind them there is a series of domestic products to follow closely, such as blue moon, poetry, Dan Bibi, Langqi and so on. These brands have different levels of publicity, promotional activities, each occupy a certain market share, not to mention