随着我国社会主义市场经济的发展 ,企业之间的竞争越来越激烈。如何在激烈的市场竞争中站稳脚跟 ,求得生存和发展 ,关键的一条就是企业要树立良好社会形象 ,提高社会信誉 ,以此来增强企业的社会竞争力 ,有效地占领市场 ,提高经济效益。具体地说 ,就是要全方位地塑造企业的形象 With the development of the socialist market economy in our country, the competition among enterprises is becoming more and more intense. How to gain a foothold in the fierce market competition and seek survival and development, the key one is that enterprises should establish a good social image and improve social reputation, so as to enhance the social competitiveness of enterprises, effectively occupy the market and increase economic efficiency . Specifically, it is necessary to shape the corporate image in all aspects