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近年来,陕西省依托悠久的历史文化、丰富的旅游资源,一直保持着旅游业的较快发展,但问题伴生发展也不断出现。本文使用SWOT分析方法和框架,详细分析了陕西省旅游业发展所面临的优势(Strengths)、劣势(Weaknesses)、机遇(Opportunities)和挑战(Threats),着重强调陕西旅游业发展与“一带一路”战略布局的结合问题。并结合SWOT分析结果,针对陕西省旅游业发展提出相关政策建议。
In recent years, Shaanxi Province has maintained its rapid development of tourism industry based on a long history and culture and abundant tourism resources. However, problems associated with the development of the tourism industry are also emerging constantly. This article uses SWOT analysis method and framework to analyze in detail the strengths, weaknesses, opportunities and challenges facing tourism development in Shaanxi Province, emphasizing the development of tourism in Shaanxi Province and the Belt and Road Initiative "The issue of the combination of strategic layout. Combined with the results of SWOT analysis, put forward relevant policy suggestions for the development of tourism in Shaanxi Province.