2007年中国广告市场充满了期待,更充满了变数。年初摩根斯坦利预测,2007年中国广告市场的增幅将高达20%,总量有望突破2000亿元。而据CTR媒介智讯发布的《2007上半年广告市场研究报告》显示,今年上半年中国广告市场较去年同期仅仅上涨12%,这一增长速度较去年同期18%有较大回落。数据的显示与期待有一定的落差。 China’s advertising market in 2007 is full of expectations, more full of variables. At the beginning of the year, Morgan Stanley predicted that the growth rate of China’s advertising market will reach as high as 20% in 2007, and the total amount is expected to exceed 200 billion yuan. According to CTR Media Intelligence released “2007 first half of the ad market research report” shows that in the first half of this year, China’s advertising market rose only 12% over the same period last year, the growth rate of 18% over the same period last year have a larger decline. Data display and look forward to a certain gap.