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纵观中国广告传媒发展的历史,分类广告做的最好的媒体首推报纸。但在2005年,一些报纸的广告收入有了不同程度的下降, 在报纸广告经营门类中,分类广告的增幅也在放缓。我们针对2005年分类广告碰到的困难和2006年的发展趋势,邀请专家展开了深入的探讨。
Throughout the history of the development of China’s advertising media, classified ads do the best media devaluation newspaper. However, in 2005, the advertising revenue of some newspapers dropped to some extent. In the newspaper advertising business category, the growth of classified ads also slowed down. We address the difficulties encountered in 2005 classified ads and the development trend of 2006, invited experts to conduct an in-depth discussion.