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自1996年中国广告代表团在法国戛纳广告节铩羽而归后,痛定思痛的中国广告人就掀起了一股热衷于各种广告赛事的潮流。二十年来,本土的广告公司和广告人不但参与国外广告赛事,并在戛纳广告节、莫比广告奖、伦敦国际广告奖和纽约广告奖等国际主流赛事上屡有斩获。一时间,仿佛只有在国外的广告节上获奖,才是加入了“球籍”一样。与此同时,国内的广告行业组织也致力于举办名目繁多的广告评比,不仅艾菲、克里奥、One Show等主流比赛和龙玺奖、
Since the Chinese advertising delegation came to an end in Cannes Advertising Festival in France in 1996, the Chinese advertisers who took pains to set off a trend keen on various advertising events. For two decades, local advertising agencies and advertisers have not only been involved in foreign advertising events, but have also won numerous international mainstream events such as the Cannes Advertising Festival, the Mobi Advertising Awards, the London International Advertising Awards and the New York Advertising Awards. For a time, as if only in the advertising festival abroad, is to join the “ball” the same. At the same time, the domestic advertising industry organizations are also committed to organizing a wide range of advertising competition, not only Effie, Creole, One Show and other mainstream games and Long Xi Awards,