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最近几年,传统报业受到移动互联网的冲击,宁波日报报业集团同样未能独善其身,报业经济发展步伐大大放缓,传统纸媒的广告和发行下滑严重,不得不走上艰苦卓绝的救亡图存之路。然而,不可否认的是,每次危机之中都孕育着新的机遇,危机过后也必将催生新的业态,产生新的动能,提升新的实力。当前,宁波日报报业集团收入结构为非报产业与传统报业业务大约五五开,在全国范围内不算落后,但在浙江省内并不算领先。从2015年开始,宁报集团启动媒体改革和融合发展,其中一
In recent years, the traditional newspaper industry has been hit by the mobile Internet. As Ningbo Daily Newspaper Group also failed to improve itself, the pace of development of the newspaper industry slowed down dramatically. As a result, the traditional paper-based advertising and issuance slipped seriously and had to embark on the path of survival and painstaking struggle. . However, it is undeniable that new opportunities have been bred in every crisis. After the crisis, new forms will also be spawned, new momentum will be created and new strength will be enhanced. At present, the income structure of Ningbo Daily Newspaper Group is about 55 in non-newspaper industry and traditional newspaper business. It is not backward in the whole country but not in Zhejiang province. Since 2015, Ningbai Group has started the media reform and integration of development, one of them