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对于大多数中国企业而言,需要改变的是以往那种靠规模取胜的竞争模式。经营的粗放化和同质化是中国零售企业的致命伤痛对于中国本土和外资零售企业来说,2004年12月11日是个刻骨铭心的日子。这一天,中国的零售业完全对外开放。从此,外资可以在中国独资开店,开店数量和开店区域都不再有限制。频繁的市场动作这个日子的象征意义大于实际意义,因为绝大多数外资零售企业已经在此之前通过合资的方式渗入了中国市场。对于他们而言,是否独资开店、对
For most Chinese companies, what needs to be changed is the competitive model that prevailed on a large scale. The extensive and homogenized management is a deadly pain for Chinese retailers For Chinese local and foreign retailers, December 11, 2004 is an unforgettable day. On this day, China’s retail industry is completely open to the outside world. Since then, foreign investment in China can be a wholly-owned shop, shop the number and shop area no longer have restrictions. The symbolic significance of frequent market action on this day is greater than the practical significance because the vast majority of foreign retailers have infiltrated the Chinese market through joint ventures before that. For them, is it a wholly-owned shop?