论文部分内容阅读
近几年来,广州保险市场上随着其他保险公司的成立而展开了日趋激烈的竞争局面。保险业务是竞争的焦点,是企业求生存发展的的关键。透过媒介宣传公司的形象,信誉实力、服务质素等也是竞争中的一项主要内容。
In recent years, with the establishment of other insurance companies in Guangzhou’s insurance market, there has been an increasingly fierce competitive situation. Insurance business is the focus of competition, is the key to survival and development of enterprises. The promotion of the company’s image, reputation and service quality through the media is also a major part of the competition.