当前电信市场越来越多移动运营商建设FTTx光纤网络,大力发展全业务运营,但是固网经验相对不足,目标用户不明确,无差别广覆盖使得建网成本高,投资回报周期长,严重制约长期发展固网业务的信心。本文对移动运营商建网区域价值评估方法论进行了研究,试图从收益和成本两方面识别出高价值区域优先建设,中低价值区域后续建设,优化网络建设顺序,边建网边发展业务,实现建网成本降低,投资回报快的良性发展路线。 At present, more and more mobile telecom operators are building FTTx optical networks and vigorously developing full-service operations. However, the experience of fixed networks is relatively inadequate, and the target users are not clear and wide coverage without distinction makes the cost of network construction high and the return on investment period is long, which seriously restricts Long-term development of fixed-line business confidence. This paper studies the methodology of regional value evaluation of mobile operators’ network construction. It attempts to identify priority areas of high-value areas and follow-up construction of low-value areas in terms of revenue and cost, optimize the order of network construction, develop services while building networks, Network construction cost reduction, rapid return on investment benign development route.