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互联网的飞速发展给党的理论宣传工作带来了新的机遇和挑战。各级政府在意识到了网络空间的重要性的同时也加大了互联网的理论宣传,网络理论传播出现可喜局面,但仍然存在观念滞后、对网络传播规律研究重视不够和传播效果不佳等问题。针对这些问题,结合宣讲家网站的运营经验,从丰富理论传播的内容、创新理论传播的形式、满足网民多样化的需求3个方面提升网络理论传播有效性。
The rapid development of the Internet has brought new opportunities and challenges to the theoretical propaganda work of the party. Governments at all levels, aware of the importance of cyberspace, have also stepped up the theoretical propaganda of the Internet and brought about a welcome situation in the spread of cyber-theory. However, there are still problems such as lagging opinions, inadequate attention paid to the study of laws of network communications and ineffective dissemination. In response to these problems, combining the operation experience of the preacher website, we can enhance the effectiveness of the network theory propagation from three aspects: enriching the content of the theory propagation, innovating the form of the theory communication and satisfying the diversified needs of netizens.