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近年来,随着新媒体的异军突起,网络播放平台不断争夺国内收视市场,加之电视频道数量的不断增加,传统媒体收视资源越来越有限,市场份额的竞争也日趋激烈。当前,电视频道之间的竞争已成为一个博弈的过程,要想提高收视份额,需要涉及诸多要素,而科学合理的节目编排就是有效的手段之一。此外,与频道自身发展相适应的思维方式以及深入细致的受众市场调查、精准合理的收视率分析也不可或缺。以云南广播电视台影视频道为例,在电视节目编排策略上主要从以下几方面着手:
In recent years, with the sudden emergence of new media, network broadcasting platforms continuously compete for the domestic viewing market. In addition, as the number of television channels continues to increase, the viewing resources of traditional media are becoming more and more limited, and the competition for market shares is becoming increasingly fierce. At present, the competition between television channels has become a game process, in order to improve the share of viewing, you need to involve many elements, and scientific and rational programming is one of the effective means. In addition, with the development of channels to adapt to the way of thinking and detailed audience surveys, accurate and reasonable ratings analysis is also indispensable. Taking the radio and television channel of Yunnan Radio and Television Station as an example, we mainly start from the following aspects in the television program layout strategy: