现代社会,文化软实力的作用日益突显。文化软实力涉及诸多要素,其中,价值观(念)是一个具有动力特性的核心要素。有鉴于此,在文化力的打造中,它占有特殊位置。然而,企业的价值观有效地转化为员工的价值取向,一直是现实中一个尚待解决的难题。时至今日,在企业文化建设中“形式”大于“实效”的现象仍普遍存在, In modern society, the role of cultural soft power has become increasingly prominent. Cultural soft power involves many elements, of which the concept of value (read) is a core element with dynamic characteristics. In view of this, in the building of cultural power, it occupies a special position. However, the effective conversion of the enterprise’s values ​​into the value orientation of the employees has always been a difficult problem to be solved in reality. Today, the phenomenon of “form ” greater than “effectiveness ” in the construction of enterprise culture is still widespread,