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2009年3月,原新闻出版总署印发了《关于进一步推进新闻出版体制改革的指导意见》的通知,通知明确提出了要“积极支持条件成熟的出版企业,特别是跨地区的出版传媒企业上市融资”的发展战略。由此,上市成为出版产业最为热切的一个话题。在此之前,2006年10月,上海新华传媒在上交所成功借壳上市,成为国内出版发行企业第一家上市公司;2007年12月,辽宁出版传媒在上交所挂牌上市,成为国内第一家被批准将编辑业务和经营业务整体上市的出版
In March 2009, the former Press and Publication Administration issued a circular on “Guiding Opinions on Further Promoting the Reform of the Press and Publication System”, which clearly set out to “actively support the publishing enterprises with mature conditions, especially the trans-regional publishing media enterprises Listing financing ”development strategy. As a result, the listing of publishing industry has become one of the most eager topic. Prior to this, in October 2006, Shanghai Xinhua Media successfully backdoor listing on the Shanghai Stock Exchange, becoming the first domestic publishing and publishing company listed company; December 2007, Liaoning publishing media listed on the Shanghai Stock Exchange, becoming the first country to be approved Editing business and publishing the overall listing of business operations