作为新闻媒体来说,它具有两重价值,一个是商业价值,一个是社会价值。媒体的定义是第四权力,是作为整个社会的平衡器和镜子功能的,代表整个社会的良心或者良知,引领整个社会价值观的价值,这是一种最核心的价值。因此,媒体首先是社会价值,然后才是它的商业价值。无论是传统媒体,还是新媒体都应该清醒意识到,在舆论引导上是引导社会舆论的重要载体,仍然对民众产生着强大的影响 As a news media, it has dual values, one is business value and the other is social value. The definition of the media is the fourth power and serves as the balancer and mirror function of the entire society. It represents the value of the entire social values ​​that represent the conscience or conscience of the entire society. This is a core value. Therefore, the media is social value first, and then its commercial value. Both the traditional media and the new media should be soberly aware that in the guidance of public opinion, it is an important carrier of guiding social public opinion and still exert a strong influence on the public