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图书馆是知识的摇篮、信息的中心,读者需要图书馆.而图书馆要生存、要发展,更需要众多的读者群,二者缺一不可.然而,随着时代的发展,人们对知识信息的渴求越来越强烈,一些信息咨询中心、情报所、书店等应运而生,吸引了众多的读者,图书馆不再是“皇帝的女儿不愁嫁”.因此,过去那种坐等读者上门的工作方法显然是行不通的,要跟上时代的发展,必须增强竞争意识,而竞争的最佳途径就是广告.随着社会主义商品经济的发展,一个新兴的行业——现代广告业,在我国蓬勃兴起.广告作为一种信息传递形式,受到许多行业的青睐.美国历史学家大卫·波特曾指出:“现代广告的社会影响力可以与具有悠久传统的教会及学校相匹敌.广告主宰着宣传工
Library is the cradle of knowledge, information center, the reader needs a library.Library to survive, to develop, but also requires a large number of readers, both indispensable.However, with the development of the times, people’s knowledge of information The thirst for more and more strong, some information centers, intelligence agencies, bookstores, etc. came into being, attracting a large number of readers, the library is no longer “the emperor’s daughter, no worries about marriage.” So, The working method is obviously not feasible, to keep up with the development of the times, we must enhance the sense of competition, and the best way to compete is advertising. With the development of socialist commodity economy, an emerging industry - modern advertising, in our country Flourishing.Advertising as a form of information transmission by many industries.American historian David Porter has pointed out: "The social influence of modern advertising can have a long tradition of the church and schools to rival. A propaganda worker