微博因其实时性、互动性等特征获得了较大的网络影响力和覆盖面。由政府部门开设的官方微博旨在发布信息、了解民意,并与网民及时互动,关注民生。在一些突发事件当中,政务微博如能有效利用则可以达到及时掌握舆情、遏制谣言、引导舆论的目的。本文结合一些实际案例,对突发事件中政务微博的表现和作用进行了分析研究。 Because of its real-time, interactive features such as microblogging access to a larger network of influence and coverage. The official microblogging, set up by government departments, aims to release information, understand public opinion, interact with netizens in time and focus on people’s livelihood. In some unexpected incidents, if government microblogging can effectively use it, it will achieve the purpose of timely grasping public opinion, curbing rumors and guiding public opinion. Based on some practical cases, this article analyzes and studies the performance and function of the government microblogging in the emergency.