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在2002年里,我们会发现零售大王沃尔玛进入北京、上海将成为事实,这意味着沃尔玛在中国的战略布局阶段性地完成了。2001年以来,中国零售业上演着连台好戏,中国本土零售业如上海华联、王府井、北京华联、物美、国美、万佳等,忙着圈地,或扩张或并购或重组,瞄准“做强、做大”的目标迈进;外资企业,如沃尔玛、家乐福、麦德龙、7-11、上海百红、好又多、万客隆、百佳等,纷纷设法突破限制以获得准入的“令牌”。预计随着我国零售业对外资的逐步开放,竞争将更趋激烈。在零售业,有三个大家都知晓的因素是成功的关键:规
In 2002, we will find that Wal-Mart, the retail king, has entered Beijing and Shanghai will become a reality. This means that the strategic layout of Wal-Mart in China has been completed step by step. Since 2001, the Chinese retail industry has staged a series of good shows. Local Chinese retail industries such as Shanghai Hualian, Wangfujing, Beijing Hualian, Wumart, Gome and Vanguard have been busy enclave expansion or mergers and acquisitions or reorganization. Aiming at the goal of “becoming stronger and bigger”, foreign-funded enterprises such as Wal-Mart, Carrefour, Metro, 7-11, Shanghai Baihong, Trust-Mart, Makro, PARKnSHOP and others have all managed to break the restriction to gain access to “ Token. ” It is estimated that with the gradual opening up of foreign investment to the retail industry in our country, the competition will become even more intense. In the retail industry, there are three well-known factors that are the key to success: rules