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连锁店?社区店?他们有哪些优劣势?效率高还是距离近?抑或服务更加贴心?了解高价值人群的流向,才能明确谁是4S店最大的竞争对手继销售市场增长放缓后,售后用户流失比例的进一步增长无疑对4S店的营收造成了更大的威胁。据我们监测数据显示,2014年汽车行业的售后流失率均值已高达30%,多个厂家的用户流失率在不断加剧,每年的流失增长率大约是3%。为什么会出现这样的情况?一方面,以往4S店的盈利模式都是以销售为主导,而售后方面将更多的关注点放在技术层面,在管理、营销、服务层面的发展都相对滞后。随着市场发展,原有4S店售后模式
Chain stores? Community stores? What are their advantages and disadvantages? High efficiency or proximity? Or service more intimate? Understand the flow of high-value groups in order to identify who is the biggest competitor 4S shop sales growth slowed down after the loss of after-sale users The further growth of the proportion of 4S stores undoubtedly caused a greater threat to revenue. According to our monitoring data, the mean value of after-sale wastage rates in the auto industry in 2014 has already reached as high as 30%. The wastage rate of users in many manufacturers is constantly increasing, and the annual loss rate of wastage growth is about 3%. Why is there such a situation? On the one hand, in the past 4S shop profit model is based on sales, and after-sales will be more focus on the technical level, the management, marketing, service level are relatively lagging behind. With the market development, the original after-sales model 4S shop